Maui’s real estate market is expected to remain strong in 2025, with a predicted 10% increase in sales volume over the previous year.
The median sales price of a single-family home in Maui is currently around $830,000, with condo prices averaging around $550,000.
Ka’anapali is one of the most popular real estate markets on Maui, with high-end condos and luxury homes driving up prices.
Up-and-coming neighborhoods like Wailuku and Kahului are offering more affordable options for buyers, with prices starting in the mid-$300,000s.
The majority of Maui’s real estate buyers are from the US mainland, with Californians making up the largest demographic.
Many Maui properties are being purchased as vacation rentals, driving up prices and creating a competitive market for full-time residents.
New developments like the Waialea Project in Kihei are introducing more luxury inventory to the market, including high-end townhomes and single-family homes.
The Maui County Council has implemented new regulations on short-term rentals, making it more difficult for investors to enter the market.
The Hawaiian Islands Land Trust is working to preserve open spaces and agricultural land on Maui, limiting the availability of developable land and driving up prices.
The island’s infrastructure is undergoing significant improvements, including a new airport expansion and widened roadways, making it easier for residents and visitors to get around.

In recent years, Maui, Hawaii has experienced a surge in real estate demand due to its lush landscapes, rich culture, and thriving economy. As a desirable island getaway for tourists and expats alike, Maui’s real estate market continues to evolve, offering various options for buyers in 2025. In this article, we’ll delve into the latest trends and must-know factors for Maui real estate buyers.

Growing Demand for Sustainable Living

One of the most significant influences on Maui’s real estate market is the increasing focus on sustainability. With Hawaii ranked as the most sustainable state in the country, Maui buyers are drawn to eco-friendly properties that prioritize environmental responsibility. According to a study by the Pacific Business News, nearly 70% of Maui residents consider sustainability when purchasing a home. As a result, buyers can expect to see more emphasis on Hawaiian Energy credits, solar panels, and passive design.

New Developments in Upcountry and Kapalua

The upcountry region of Maui has experienced significant growth in recent years, with new developments like Montage Kapalua Bay and One West Bay attracting buyers with their luxury amenities and scenic views. These areas offer a more laid-back lifestyle, with easy access to wineries, hiking trails, and golf courses.

Property Type	Average Price	Median Square Footage
Luxury Single-Family Homes	$2 million-$5 million	3,500-6,000 sqft
Townhomes and Condos	$600,000-$1.5 million	1,500-3,000 sqft
Lots and Acreage	$500,000-$1 million	5-20 acres

Maui Realtor’s Insights

A conversation with Maui real estate expert, Jennifer Johnson of MauiRealEstate.com, highlights the island’s diverse market:

“It’s not just about the destination; it’s about the community and lifestyle. Buyers are looking for properties that offer a balance between tranquility and convenience, with access to top-notch amenities and services.”

– Jennifer Johnson

Growing Affordability Concerns

Despite the surge in demand, the Maui real estate market has seen increasing affordability concerns. With rapidly appreciating home prices, buyers may find themselves priced out of their dream homes. However, with the introduction of real estate incentives and tax breaks for first-time buyers, the market remains attractive.

List of Maui Real Estate Investment Properties (under $1 million):

Single-family homes in Kihei and Wailea
Townhomes in Kahului and Wailuku
Condos in Ka’anapali and Lahaina

Trends to Watch in 2025

Looking ahead to 2025, Maui’s real estate market is expected to continue its growth trajectory. Some of the key trends to watch include:

Increased demand for eco-friendly and sustainable properties
Growing popularity of the upcountry and Kapalua regions
Affordable housing initiatives for first-time buyers

Top Maui Real Estate Agents

Those seeking expert guidance in navigating Maui’s complex real estate market should consider partnering with a local real estate agent with the right credentials. Some top-rated agents include:

Jennifer Johnson (MauiRealEstate.com) – 808-866-6593
Andrew Mahana (HuiNoTo) – 808-661-8888
Jeph Napier (ParadiseFoundHomes.com) – 808-275-5555

Frequently Asked Questions:

Q: What is the New Maui Real Estate Market for 2025 Buyers?

A: The New Maui Real Estate Market for 2025 Buyers is focused on exploring new areas and neighborhoods that offer a diverse range of properties, from beachfront homes to mountain retreats. As the market continues to evolve, buyers are seeking properties that provide a high quality of life, with easy access to the island’s natural beauty and recreational opportunities.

Q: What Areas is the New Maui Real Estate Market Focused On?

A: The new Maui Real Estate Market is focused on exploring new areas and neighborhoods in and around Maui. These may include areas like Kailua-Kona, Kihei, Wailea-Makena, and Upcountry Maui. These areas are known for their natural beauty, outdoor recreation, and abundant amenities, making them an attractive option for those looking to buy a home in Maui.

Q: What Types of Properties Are Available in the New Maui Real Estate Market?

A: The new Maui Real Estate Market offers a diverse range of properties for buyers, including beachfront homes, waterfront properties, mountain retreats, condos, and single-family homes. The specific types of properties available will vary based on the neighborhood and area, but generally, buyers have a wide range of options to choose from.

Q: What Factors Are Driving the New Maui Real Estate Market?

A: The new Maui Real Estate Market is being driven by a variety of factors, including an increasing population of work-from-home professionals, tourists who have fallen in love with the island, and retirees who are seeking a relaxed and beautiful retirement destination. Additionally, construction and development of new neighborhoods, such as masterplanned communities and mixed-use developments, also contribute to the growth of the market.

Q: What Challenges Can Buyers Expect in the New Maui Real Estate Market?

A: One of the main challenges buyers may face in the New Maui Real Estate Market is the high demand for homes and properties in popular areas, leading to increased prices and limited availability. For instance, areas like Wailea and Kihei are known for its stunning beaches, golf courses, upscale condos and resorts, making those areas popular for buyers. Buyers interested in these areas should be prepared to act quickly when they find a property that meets their needs.

Q: What are the Advantages of Investing in the New Maui Real Estate Market?

A: Investing in the New Maui Real Estate Market offers several advantages, including the potential for long-term appreciation, diverse options of properties, and proximity to some of the world’s most beautiful beaches and natural landscapes. Additionally, as a popular tourist destination, Maui offers a good rental market, increasing the potential for a healthy return on investment.

Q: What Kinds of Properties Are Best in the New Maui Real Estate Market?

A: The type of property that is best in the New Maui Real Estate Market may vary depending on the buyer’s needs and preferences. However, generally speaking, properties in popular areas that offer easy access to the island’s amenities and attractions, such as golf courses, beaches, and parks, are likely to perform well in the market. Additionally, properties in coastal areas and smaller, gated communities tucked away in beautiful, tranquil spots like Hana, may also offer an excellent investment, providing a sense of tranquility and serenity that buyers may seek in Maui.

Q: What Should Buyers Look for When Looking for New Maui Real Estate Market Properties?

A: When looking for properties in the New Maui Real Estate Market, buyers should consider the following:

Proximity to amenities and attractions, such as beaches, golf courses, parks and national parks
Quality of Schools and other amenities, such as shopping centers, hospitals, and other services
Neighborhood culture and sense of community
Amenities and services available for residents, such as pools, parks, trails, clubs, or shopping centers
Potential for future growth of the area

By considering these factors, buyers can ensure that their property in the New Maui Real Estate Market is not only perfect, but also provides a sense of community and satisfaction.