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How to Attract & Retain Top Real Estate Agents

Posted by benjamen.harper@gmail.com on August 23, 2021
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The real estate industry is one of the most competitive industries in the world. With so many agents competing for clients, it’s crucial to attract and retain talent.

It is no secret that the real estate industry is thriving and it’s not going anywhere anytime soon. The demand for realtors has been steadily increasing in recent years, but with this spike in job opportunities comes a different kind of challenge- how do you attract and retain top talent?

How can you attract and retain a real estate agent?

– Offer competitive salaries, benefits, commission splits, etc. (e.g., the range for an average salary is between $40k-$60k annually)

– Communicate realistic expectations of the workload required from employees as this will help attract talent who are looking in their spare time or those willing to travel where needed

– Provide necessary technology requirements such as laptops with state specific software licenses [include more details about what type of license] so agents have what they need when on the go

– Create opportunities for growth inside your company by offering training programs in related areas such as property management or mortgage lending that’s how can you attract and retain these valuable employees?

If you’re an agent, then you know that it’s difficult to find and retain the best agents. The key is to keep them engaged with your company. Here are some tips on how to do this:  -Be a good leader; make sure they have what they need from their system, office space and more. If an agent doesn’t feel like they can succeed in your company, then they won’t want to stay there for long. -Keep communication open with them; share market insights and be transparent about goals so that agents know what the company needs from them as well as what kind of opportunities may be available in the future. Agents should also communicate openly with management about any concerns or problems- solve these issues as soon.

Do you want to attract and retain the best real estate agents in your area? If so, it’s important to create a positive culture for them. Here are some more ways that you can do this:  

1) Provide an engaging work environment;

2) Make sure there is room for growth;

3) Offer flexible scheduling options;

4) Ensure they have autonomy over their projects. When employees feel valued and appreciated, they will be more likely to stay with your company.

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